Photo copyright of the Huffington Post
Up until about 100 years ago, human entertainment meant being in the physical presence of the person or people providing the entertainment. From the ancient days where stories of survival and of origins were shared around fires that kept wild animals at bay, to times where a bone was drilled and put to the lips to create a flute, to times when an animal skin was drawn taut across a surface and a drum was made, early humans had an extremely personal relationship to their entertainment. Over time, as villages grew into cities, and amphitheaters served as gathering places for crowds to be entertained by specialists, entertainment began to be distanced from the audience. Still, the urge to provide entertainment within the family was strong, and helped in ensuring that a common culture bound the inhabitants of a nation together.
With the advent of commercially available recorded music, it became possible for performances to be shared across space and time. No longer was it necessary to be physically in the theater to hear a master perform, you could play a piece of music in your home, and no one in your family needed to have the skills to actually make music. And since artists could leverage their talents across a commercial audience, they had financial incentive to make their recordings attractive.
Radio was the next intrusion in the brain / entertainment interface. Now it was possible to share an evanescent moment that came into a house over electromagnetic waves. Voices could share a symphony, or a popular tune, or a news bulletin, or a Presidential speech, to an audience undreamed of only a few years before. Humanity became used to hearing voices and other coherent noise coming out of boxed enclosures that ran on electricity. You could listen to something as you did something else – maybe a dance tune while you washed the dishes. It became possible to multi-task.
Television was the next intrusive medium. It replaced the one-sense media input of radio, and substituted the two-sense audio and visual input of television. Once it was possible to share a presentation across a nation, the need to provide your own entertainment diminished further. We turned to passive imbibing of the media and its entertainment, and the piano in the corner of the living room sat idle more often than not. No longer was there a common language of music, from folk songs shared across a nation, but the new medium allowed for the balkanization of culture. The images of heathen dancing, reminiscent of tribal pagan dances, were blasted through the TV screen into houses across the nation, and the messages of young lust resonated with the youth generation ascending after World War II.
Divisions fostered by the ease of media consumption drove cultural differences. In the 1960’s, rock music with its message of rebellion and freedom, drove popular culture into new directions. The older generation was able to still enjoy the ballads and big bands they were comfortable with. Look up “Sing Along With Mitch” if you wish to watch the last remnants of the popular culture for the Greatest Generation before it was swept away. Finally, another strain of popular culture emerged, with roots back in Appalachian music, as country music found an audience that did not share the hedonistic beliefs embodied in rock and roll. While the Who cranked out “Won’t get fooled again” to demonstrate the desire of the rockers to reshape society, Merle Haggard repudiated this movement with “Okie From Muskogee.” Battle lines formed during the late 1960’s still play out today in politics.
After the explosion of media input from the 1950’s through 1970’s, the fragmentation of the culture continued, but at a slower pace. Musically, reggae and disco battled for prominence. It was not until the advent of rap and hip-hop that a new entry into the culture wars really took hold. Rap and hip-hop provided a cultural perspective from the viewpoint of the minorities who never felt comfortable sharing in the larger culture. Even though their parents and grandparents created jazz, and R&B, those offerings were co-opted over time. But the raw energy of rap artists, enunciating their discontent with society, managed to rub many of the mainstream culture inhabitants the wrong way. The urban nature of these new offerings was alien to the experiences and beliefs of fly-over country. Yet another division was created in the muddled cultural landscape of the nation.
Television did not stand idle during these decades, either. A new genre of TV shows were created, where unknown personalities were coached to go through situations and create drama and comedy. These shows were inexpensive to make, and surprisingly popular with the viewing public. Reality TV became a new category for the networks, and the cable television providers. Now, more than ever, it became possible to gain unprecedented fame simply by being famous. Content and substance no longer was even important to the consuming audiences. The increasing passivity of the audience kept growing over time.
Into this environment, the smart phone was released and the internet blossomed. The new tools and toys embedded in these devices exacerbated the balkanization of the culture. But one thing new did result from the smart phone era. Now, more than ever before, the consumers of culture could become producers of culture. The bar to entry of needing expensive electronic equipment along with an entire network to make images available, no longer existed. Anyone had a chance at creating a video, uploading it to You-Tube, and having the lightning of viral success strike.
The use of smart phones though, comes at a significant price. That price is concentration. Now for the first time in human history, it is possible to eschew the need to concentrate on anything in order to enjoy the fruits of the culture. Selfies posted on Instagram fulfill the need for self-aggrandizement. Myriads of games enable those who are addicted to pick up their phones for mindless play, rather than have to partake of the moment they are in, and maybe actually reflect and think. Twitter survives and thrives because we all have to kibitz in the moment, and insert our own limited link thought pattern into the public sphere. Those rooted in the past abhor the conduct of diplomacy via tweet, yet given the descent of the culture into shallowness, it was inevitable.
Those of us who bewail the decline of concentration have few options. Some find it beneficial to use the tool of the internet to create their own blog, where they can expose their souls through words (guilty as charged). Others may self-select to stay rooted in the “higher” culture of the past, whether that be classic books, or Broadway productions, or symphonic music, but the median age of those who partake of this keeps climbing. Soon, the audiences for these forms of cultural expression will fade away as they die off. Then all that will be left is the chaff of a culture, rooted so shallowly that the first storm will tear it out of the dirt and all we will be left with is torrents of Tumbling Tumbleweeds , piling up around the relics of our society.